How Ricoh APAC launched faster, cut costs, and unified content creation across 11 countries 

Ricoh APAC was juggling disconnected teams, rising agency costs, and inconsistent branding across 11 countries, all while pushing through a major digital transformation.

With 2X’s marketing-as-a-service model, they replaced slow, siloed processes with a single, streamlined content engine that helped them move faster, stay on brand, and reduce spend. In just 90 days, 2X standardized content production, launched a centralized system, and plugged into Ricoh APAC’s team without disruption.

Ricoh’s results offer a real-world playbook for CMOs dealing with global complexity, fragmented teams, and the pressure to do more with less.

What Ricoh APAC achieved with 2X

• Standardized creative workflows and visual identity across 11 countries
• Launched 26 new assets in the first 90 days, with 355+ delivered in under 18 months
• Reduced agency costs by up to 70% through a flexible, demand-driven model
• Improved speed-to-market and campaign readiness across GTM regions
• Freed internal teams to focus on strategy, while 2X handled execution
• Achieved consistent brand governance across regional markets